The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
Ogilvy / Paris
Client
Title
Category
Award
Points
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Mobile / Branded Content
Points: 25.0
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 25.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM
Category: Experiential Advertising / Installations
Points: 25.0
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM
Category: Collateral Design / Outdoor - Series
Points: 25.0
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Gaming / Branded Content
Points: 15.0
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM
Category: Outdoor / Outdoor Installations and Ambient - Campaign
Points: 15.0
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM
Category: Innovation in Outdoor / Outdoor
Points: 15.0
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola
Category: Collateral Design / Promotional Items - Single or Series
Points: 15.0
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola
Category: Package Design / Single or Series
Points: 15.0
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola
Category: Product Design / Single or Series
Points: 15.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Public Service / Political - Video / Non-Broadcast
Points: 10.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Film / Branded Content
Points: 10.0
Slender Vender
Agency: Ogilvy / Paris
Client: Diet Coke
Category: Outdoor / Outdoor Installations and Ambient - Single
Points: 10.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Digital Direct Marketing / Mobile
Points: 5.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Brand Transformation / Single
Points: 5.0
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Experiential Advertising / Installations
Points: 5.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Non-Broadcast / Online
Points: 5.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Documentaries / Online
Points: 5.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Collateral Design / Outdoor - Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Gaming / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Outdoor / Outdoor Installations and Ambient - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Innovation in Outdoor / Outdoor
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Package Design / Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Product Design / Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Diet Coke
Title:
Slender Vender
Category:
Outdoor / Outdoor Installations and Ambient - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Perrier
Title:
Secret Place
Category:
Websites / Food & Drinks
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Digital Direct Marketing / Mobile
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Brand Transformation / Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Non-Broadcast / Online
Award:
2014 Advertising Merit Award
Points:
5.0